Johnathan Holifield, Senior Vice President at Bitwise Industries: Opening Economic Opportunities To The Underestimated

Johnathan Holifield spent many years deeply involved in neighborhood and community development work without really moving the needle until he discovered the game-changing nature of the innovation economy. “The stuff we were doing was good work, but we were focused on largely inelastic career opportunities versus what you find in the tech sector and innovation economy, which are elastic opportunities that really give you social and economic mobility.” As senior vice president of New Economies at Bitwise Industries, he’s now in a position to help what he calls disconnected populations gain access to the best options for economic advancement, and do so on an increasingly national scale. Bitwise, which started in Fresno, California in 2013, helps marginalized communities obtain the skills and resources necessary to access opportunities in the tech industry. Apprenticeships are key to its model and Bitwise is now the largest tech apprenticeship provider in the United States. Check out this illuminating episode of WorkforceRx as Futuro Health CEO Van Ton-Quinlivan explores how Bitwise is bringing its successful formula of workforce development, technology consulting and creating great community spaces to seven states and counting.