Howard Brodsky, CEO of CCA Global Partners: Capitalism with a Heart

What if there was something business owners could do to boost employee retention 65%, increase worker loyalty and perfectly align company and employee goals? Oh, and by the way, give people a sense of hope and increase their wealth at the same time? Well, according to Howard Brodsky, that “something” is using a shared ownership model. Brodsky, a globally recognized pioneer in cooperatives, co-founded and leads CCA Global Partners, one of the largest retail companies in America serving over one million family businesses. The profitable $12 billion organization is the parent company for 14 other businesses in flooring, carpeting, lighting and other sectors, including child care. In this revealing conversation with Futuro Health CEO Van Ton-Quinlivan, Brodsky describes creating a new economic environment where instead of subsidies to repair the damage caused by chronically low wages, there is shared ownership and prosperity. “I think there has to be more distribution of wealth at the base level, not distribution after somebody makes a fortune and they decide where they want to give money to. People need opportunity, not subsidies.” Brodsky says the model is much more resilient in tough economic times, too. With an estimated 25-30 percent of family businesses failing in the U.S. during the pandemic, the closure rate among CCA Global’s members is only 1- 2 percent. This is a conversation that will leave you thinking.